Welcome to Historic & Beautiful

Downtown Sioux Falls

33rd Annual DTSF

Parade of Lights

November 28th @ 7:30pm

Join our 2025 Grand Marshall Shawn Pritchett, Mayor Paul TenHaken, and the entire Sioux Falls Community to celebrate the Holiday Season Downtown!

Parade of Lights Map

Shop local

Downtown Gives

Nov 1 – Dec 31

Purchase Downtown Gives Coupon Books at over 20 Downtown Sioux Falls locations. Proceeds from these $15 Coupon Books go directly to local non-profit, Emily’s Hope – helping to stop stigma and save lives.

Downtown Gives Coupon Books make great gifts with specials and discounts that can be used from purchase until March 31st, 2026. Take advantage of all the great deals Downtown this holiday season!

Participating Locations

Events

Here’s what’s happening in DTSF.

Eat

Find something delicious to eat.

Shop

Browse our collection of unique shops.

downtown sioux falls

Marketbeat holiday plaza

November 2025 – January 2026

Annual TREE LIGHTING CEREMONY, November 28th from 6-7pm

Don’t miss the hot cocoa, music and coffee at the official Downtown Sioux Falls Holiday Tree Lighting with Mayor TenHaken and The Grinch! Great photo opportunities for the whole family all season-long.

HOLIDAY PLAZA

Send a Letter to Santa

Join the Holiday Contest!

Shop Local + Shop Downtown

This Holiday Season, discover deals and speciality gifts for your friends and loved ones in Downtown Sioux Falls.

Become A Downtown

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Parade of Lights

Kick off the holiday season in dazzling style at the 33rd Annual Parade of Lights, a cherished Downtown Sioux Falls tradition! Gather with friends and family along Phillips Avenue to watch beautifully lit floats, festive music, and holiday magic light up the night.