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Join us for the 30th Annual Parade of Lights!
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Float applications are live!

Enjoy the 30th Annual Parade of Lights

Coming soon!

Marketbeat Holiday Plaza

Holiday photo ops made easy!

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New Shows Are Announced Every Thursday

The Restored Sioux Falls State Theatre

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15 Dec
Wrap up your holiday shopping at JuLiana's!

Men's Night Holiday Open House

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Small Business Saturday
November 26

Small Business Saturday
Downtown Gives Coupon Book
Beginning November 4

Downtown Gives Coupon Book

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Simple Holiday Shopping with Maddie Peschong

Simple Holiday Shopping with Maddie Peschong

Business coach and brand photographer Maddie Peschong is great at noticing things to celebrate, from client work to favorite downtown shops! Here, she shares her holiday shopping experience, including go-to shops, her love for local, and the one gift she’s eyeing for herself. Maddie’s first stop is Chelsea’s Boutique. “I shop downtown because I feel […]

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November 12, 2022 | Posted by Tenley Schwartz
Greg Koch, Downtown Business Owner

"Downtown is a very special place–so much more than shops, venues and living spaces. It is a family, enriching the lives of everyone who experiences what we have to offer."

Greg Koch, Downtown Business Owner
Terri Schuver, Downtown Business Owner

"Our neighbors are the best. Restaurants, retailers, hotels, we all work collaboratively with the same goal in mind—we wanna bring the fun!"

Terri Schuver, Downtown Business Owner
Carmen, Downtown Resident

"I adore the vibrancy of the downtown lifestyle. It truly is the heart of the city."

Carmen, Downtown Resident