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Insider's Guide

Send a Letter to Santa

Updated November 26, 2025

Join our “Letter to Santa” card drawing competition. Put your card in Santa’s mailbox at the Marketbeat Holiday Plaza and be entered to win fun DTSF gift cards! (Digital entries allowed at marketing@dtsf.com or tag us on Instagram @dtsiouxfalls.

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Shop Local + Shop Downtown

This Holiday Season, discover deals and speciality gifts for your friends and loved ones in Downtown Sioux Falls.

Parade of Lights

Kick off the holiday season in dazzling style at the 33rd Annual Parade of Lights, a cherished Downtown Sioux Falls tradition! Gather with friends and family along Phillips Avenue to watch beautifully lit floats, festive music, and holiday magic light up the night.

Pork-tober in Downtown

Pork Showdown returns for its 5th year for the whole month of October. Sample over 28 different specialty pork dishes from Downtown restaurants.

Become a Downtown

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