About DTSF

Joe was born and raised in Sioux Falls, and has a deep passion for downtown that took root as a child as a result of frequent visits to the family business. His background is urban planning, having worked as a planner in Colorado for the Town of Vail and the City of Aurora. He also has over a decade of experience in the restaurant industry and has managed a handful of businesses, including two of his own startups. Joe joined DTSF in July 2015.

What Joe Likes About Downtown
“Downtown Sioux Falls is where strangers become friends, where small delights are discovered daily, and where dreams are made. It is the neighborhood that belongs to everyone. It is the neighborhood that is more beloved than any other. It is the neighborhood that builds the greatest sense of community for Sioux Falls. Most of all though, it is the neighborhood that best demonstrates the city’s potential and establishes our reputation as a city!”

Brandon brings experience and a passion for community growth to the table. With an MBA and extensive leadership in three other non-profits within the Downtown District, Brandon has dedicated his career to fostering a thriving downtown environment. A lover of the arts, audiobooks, podcasts, and coffee, Brandon also enjoys traveling and exploring new cuisines. He values authenticity, seizing opportunities, and uplifting others. Brandon is driven by the potential for transformative growth in Downtown Sioux Falls, Inc., aiming to foster connections and enrich lives through community engagement. Brandon joined DTSF in June 2024.

Brandon’s Favorite Downtown Memory
Brandon discovered the power of community on stage at the Orpheum Theatre in Downtown Sioux Falls. Performing in several shows, he forged deep friendships and cherished memories. During this time, fate intervened, reconnecting him with a college friend who soon became his wife. Their journey together, both independently and as a couple, was enriched by lifelong friendships nurtured through their shared love of the arts and community involvement. Brandon’s experience underscores how Downtown Sioux Falls, Inc. continues to cultivate such connections, creating an authentic, vibrant community that positively impacts countless lives every day.

Jared’s range of experience and previous roles include: Event Coordinator for the Mitchell (SD) Sports and Events Authority; Executive Director for Mitchell (SD) Main Street & Beyond; and Athletic Marketing Assistant for the University of Tennessee-Knoxville. In his spare time, Jared enjoys staying physically active with gym workouts and cheering on all University of Tennessee athletic teams! Hailing from Burke, South Dakota, Jared began as DTSF’s Event Manager in January 2022.

What Jared Likes About Downtown
“There is always something going on downtown! Whether it’s live music in one of the public spaces or a band doing a show at a bar, a food promotion, retail shopping event or an outdoor block party, you can find a new experience each time you visit downtown Sioux Falls. I also love the vibe of ‘support local business’ from store owners and patrons alike…buy local, or bye bye to local!!”

Charlee is no stranger to DTSF. After graduating from the University of South Dakota with a bachelor’s degree in Fine Arts and an emphasis in Photography, she jumped right into the downtown Sioux Falls scene, working as a wholesale production manager at Sticks and Steel in the 8th & Railroad Center. When not spending time downtown, Charlee can be found adventuring in the Black Hills near her hometown of Rapid City, SD, probably drinking coffee, and listening to true crime podcasts. In joining the DTSF team in August 2022, she is excited to utilize her background in photography, and content creation to showcase the stories of members and the DTSF community.

Charlee’s Favorite Downtown Memory
“When I was growing up, taking a trip to the ‘big city’ was always a real treat! On my first visit to downtown Sioux Falls, my mom took my sister and me on the sculpture walk. We took time posing next to all the cool sculptures, but young Charlee took a particular liking to Charlotte the pig. All the photos from our little photoshoot were accidentally erased. But somehow, young Charlee and Charlotte were saved on the camera.”

Jeb is deeply connected to the community he grew up in. Having held every role in the food service industry, Jeb eventually opened his own restaurant, solidifying his reputation as a natural leader with an authentic understanding of Sioux Falls’ needs. His passion for food, art, and local culture drives his innovative marketing approach, always keeping the community at its heart.

A lover of travel, Jeb draws inspiration from other places to enhance the vibrancy of downtown Sioux Falls. His vision is forward-thinking, with a focus on how the city can grow and evolve over the coming decades. Whether he’s promoting local artists or strengthening relationships within the community, Jeb’s work is always centered on making downtown Sioux Falls a better place for future generations.