The Downtown Ambassador Program is funded through a combination of the Downtown Business Improvement District (BID), the City of Sioux Falls, and private donations. The BID is a self-imposed assessment created by downtown property owners who collectively invest in services that keep the district clean, safe, and vibrant—services that go above and beyond what the City can provide on its own. This public-private partnership allows Downtown Sioux Falls, Inc. to operate the Ambassador Program efficiently and sustainably, ensuring that every dollar directly supports the wellbeing, beauty, and accessibility of our city’s core.
READ MORE ABOUT OUR AMBASSADORS HERE
Listen to lead Ambassador, Brian Gochal, on our podcast, “Hello, Downtown!”
2025 Impact: By the Numbers
17,902
Visitor interactions offering directions, greetings, and assistance
18,108 lbs
Human/Pet Waste Removed from Downtown
18,000+
Pieces of gum removed from sidewalks
2,884
Engagements with unhoused individual connecting them to resources
1,268 Hours
Of Beautification
555
Graffiti tags removed from public and private property
“While the Ambassadors are key to maintaining cleanliness, beautification, and an outstanding visitor experience, their most essential work is in safety and human services.”
Our Services
Litter Removal
Graffiti Removal
Power Washing
Seasonal Flower & Holiday Placemaking
Business Check-ins
